For Max&Co. Elena Ciuprina creates Let’s Draw! capsule collection, a line of statement T-shirts. The artist takes inspiration from the gypset glamour of Ibiza in the ’60s and transporting it to now, the capsule follows a group of friends living their best summer.

To celebrate the launch of the Let’s Draw! Collection, a series of drawing workshops were held in Milan and Florence. The idea behind the workshops was not only to present the Max&Co. collection but also to provide a creative experience for the brand's clients and influencers, making them feel like artists too.

Tiffany & Co. invited Elena Ciuprina to collaborate as an event artist, creating live portraits for guests at their stores in Milan, Rome, and Madrid.

For the Spring / Summer 2022 season, Elena Ciuprina collaborated with Massimo Alba and created artworks for a set of six handkerchiefs. The collection holds the name of “References". The title alludes to the subjects depicted within each one of the illustrations. These all show parts of the Milanese home of the Creative Director, characterized by the presence of design objects, souvenirs from travel around the world and flowers of all kinds.

“Working with Massimo felt light, natural, full of trust. With just a few hints for color palette of the collection, he gave me complete freedom as an artist to reinterpret his living space, things that he is personally attached to. I loved it.” - Elena Ciuprina

For Brunello Cucinelli, the artist crafted original watercolor postcards featuring portraits of the brand’s guests during the Hotel Eden Christmas event in Rome.

Elena Ciuprina created live portraits at Bulgari's press events and boutique opening celebrations in Rome.